Vape free standing display stand (FSDU) for use in high footfall areas. Manufactured with a powder coated steel carcass with fluorescent yellow acrylic product holder inserts. The steel frame gives a robust and substantial presence while the fluorescent acrylic gives eye catching appeal to the products on display. With graphic holders to the sides, header and base there is plenty of space for branding and messaging and there is also concealed storage to the base allowing the unit to be replenished quickly and easily.